I shape brand voice and customer experience through language and strategic content.
My path to writing isn’t typical. I spent years in luxury e-commerce, working in studios and learning the visual side of things. After an opportunity presented itself, I pivoted into copy and realized that written communication was where I could have the most impact. That dual perspective—understanding how visuals and language work together—shapes everything I do.
Clients: Net-a-Porter, Mr Porter, Alexis Bittar, Target, Tutilo, Moda Operandi, SoFrontRow, MisterSpoils, BlueFly, Kipling, Rockport, Accompany, Eloquii, eShakti, Olivia+Joy, Foxcroft
